Association
des intervenants
en dépendance
du Québec (AIDQ)

• Positioning and organizational values

• Brand image

• Website and communications tools

• Database management

AIDQ Entrusts Riposte with Redefining Its Positioning

AIDQ has tasked Riposte with supporting the definition of its positioning, values, and brand messaging. This strategic exercise aimed to guide the organization’s communications in alignment with its aspirations and its role as a catalyst in co-building the future of addiction intervention practices, alongside its members and partners.

To ensure that it captured the organization's DNA, Riposte consulted with AIDQ's stakeholders to recommend a powerful positioning and unifying organizational values, in line with the organization's ambitions and business objectives.

Riposte then created a distinctive, modern and inspiring new brand image to reflect AIDQ's impact and its ability to rally its community around the major issues it defends. A new website was also on the menu to showcase AIDQ’s revitalized image and to integrate a sustainable technological solution. Thanks to the Yapla solution, AIDQ is able to automate the management of various member data, as well as donations and events.