Tags for Effective Segmentation
Managing contacts is now easier with the use of tags.
What you can do:
- Quickly tag contacts to segment them. Each form can be linked to a specific tag, meaning that when a visitor fills out a form on your website, the corresponding tag is automatically assigned. For instance, if someone completes a newsletter subscription form, the "Newsletter" tag will be applied to their profile.
- Tag an unlimited number of contacts for precise segmentation.
- Automate segment updates based on tags.
TIP:
Leverage tags to target your campaigns and tailor your messages to resonate with each unique segment.
Intuitive Drag-and-Drop Email Editor
The new interface of Yapla Newsletters features an easy-to-use editor that requires no programming skills. You can drag and drop elements to create mobile-friendly newsletters effortlessly.
Advantages:
- Access various content types, including headings, paragraphs, images, buttons, videos, GIFs, and more.
- Flexible customization of rows and columns.
- Save and reuse sections across different templates for consistency and efficiency.
TIP:
Repurpose seasonal promotions to save time while maintaining brand coherence.
Detailed Statistics at a Glance
Yapla Newsletters provides easy access to performance data such as open rates and click-through rates, enabling you to refine your future communications. The simplified interface presents statistics clearly and visually for quick analysis.
TIP:
Set aside time each month to review your performance metrics.
Automatic UTM Links
Yapla Newsletters simplifies the addition of unique UTM links that help you track exactly where traffic from your newsletters originates. These links are invaluable for identifying whether clicks come from specific buttons or links within your campaigns.
Automatic Contact Synchronization
Contacts saved in Yapla are automatically synchronized with Cakemail, streamlining list management and eliminating manual updates.
Boost Engagement with Automation
Automation unlocks endless possibilities for engaging and retaining your audience. For example:
When a contact subscribes to your newsletter, you can set up a series of automated actions: send a welcome email five days after subscription, followed by another email three months later inviting them to specify their interests. You can even schedule personalized calls based on preferences shared by users. These are just a few ways automation can boost engagement and make your work easier.
Don’t miss out on the opportunity to elevate your email campaigns and newsletters! Yapla Newsletters offers powerful tools for automation, personalization, and optimization of your communications.
To make the most of Yapla Newsletters, contact our team today!
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ÉLISABETH SIMARDCreative and Digital
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