Auto Prévention

• Strategic consulting
• Brand identity and positioning
• Engagement data management
• Web development

A digital transformation in support of prevention

Auto Prévention is a joint sector-based association dedicated to promoting health and safety in the workplace within the automotive industry. In 2019, the organization entrusted Riposte with a digital strategic planning mandate to strengthen its online presence, increase brand awareness, and extend the reach of its advisory services.

Following this initiative, several key actions were implemented: a complete website redesign, the creation of a social media brand guide to streamline visual content production, and the development of a newsletter strategy.

Auto Prévention now benefits from the Yapla platform, which integrates the management of its training programs, communications, and website within a single unified environment.

The result: in less than a year, Auto Prévention’s digital presence has grown significantly. The organization now maintains a direct and ongoing dialogue with automotive workers, reinforcing its essential role in workplace prevention.