Finance Montréal

A New Branding Strategy to Position Quebec's Financial Industry

Services

Strategic Positioning and Branding
Brand Messaging
Web Development
Management of Communications, Events, and Training

Riposte has accompanied Finance Montreal in creating and deploying its new brand image aimed at revitalizing its communication strategy, enhancing its visibility, and mobilizing its stakeholders. To promote its industry, the Quebec financial services cluster turned to Riposte, its long-standing digital strategy partner.

Once the positioning mandate was concluded, Riposte undertook the redesign of the organization's website, which seamlessly integrates into Finance Montreal's technological ecosystem. The use of the Yapla technology platform allows data collected on various platforms to be available in a single environment, thereby facilitating their activation in the context of the organization's communication activities.

A striking brand territory

To ensure the recognizability of the Finance Montréal brand and its various communication pillars, Riposte has developed a brand universe that allows for great versatility in its use. This brand universe integrates seamlessly with the various brands propelled by Finance Montréal.

Digital Communications
and Social Networks

To ensure the consistency of its new brand presentation, Riposte developed a social standards guide allowing Finance Montreal to make its communications easily recognizable and significantly reduce the time required for the creation of visual content.