The media
food drive

• Branding Exercise
• Digital Strategy Consulting
• Content Creation and Copywriting
• Web Development

A Redesign in the Spirit of Solidarity

A flagship initiative in Quebec, The media food drive rallies local media every year to support food banks during the holiday season. As a long-time partner, Riposte supported the organization in 2021 with a complete website redesign.

The goal: to simplify the donation process, highlight the many ways people can contribute, and improve mobile navigation in response to growing online donations. To ensure the solution’s sustainability, we integrated the Yapla platform, combining CMS functionality with donation processing and member management.

The result: a high-performing platform tailored to the organization’s evolving needs — and a record-breaking campaign despite the pandemic, raising over $4 million.