Statement on the Responsible Use of Generative Artificial Intelligence

Preamble

At Riposte, we recognize that artificial intelligence is profoundly transforming professional, creative, strategic, and operational practices. We therefore view AI as a tool that can enrich our thinking, accelerate certain processes, and support value creation for our clients. However, its use must always take place within a clear, responsible framework aligned with our values.

This statement outlines the principles that guide our use of artificial intelligence across all our activities. It reflects our commitment to transparency, rigor, data protection, and the primacy of human judgment.

1. Principle of transparency

• We recognize that artificial intelligence is now part of contemporary professional tools.
• When AI contributes to a process of creation, analysis, integration, or production, its use is part of an intentional and structured approach.
• Our responsibility is not to avoid these tools, but to use them with discernment, integrity, and transparency.

 2. Primacy of human judgment

At Riposte, artificial intelligence is used as a support tool, just like other professional technologies. It can help explore avenues, structure information, or accelerate certain stages of our work. However, our deliverables are never the direct result of an automated system.

Our team is involved at every stage to:

• interpret results;
• apply professional judgment;
• adapt content to the real context of our clients;
• fully assume responsibility for the recommendations made.

Artificial intelligence supports our work. It does not replace our expertise, our thinking, or our professional responsibility.

3. Data protection and confidentiality

We place the utmost importance on protecting the information entrusted to us. We avoid submitting sensitive or confidential information to artificial intelligence systems when it poses a risk to data confidentiality or sovereignty. Our practices are designed to protect our clients’ interests, information, and trust.

4. Respect for intellectual property

We use artificial intelligence in compliance with applicable laws and intellectual property principles. Content produced within our mandates is, whenever possible, subject to human validation to ensure originality, relevance, and compliance. We consider AI to be an assisted creation tool, not a substitute for creative responsibility.

5. Vigilance regarding bias and impact

We recognize that artificial intelligence systems may reflect or amplify certain biases. We maintain a critical stance toward generated outputs and ensure that our recommendations remain fair, nuanced, and aligned with the principles of equity, inclusion, and social responsibility that guide our practice.

6. Use in service of human value

The use of AI aims to:

• support the quality of thinking;
• improve process efficiency;
• reduce repetitive, low-value tasks;
• allow our teams to devote more time to analysis, creation, integration, and advisory work.

Our objective is not to automate thinking, but to better focus human intelligence where it creates the most value.

7. An evolving practice

Artificial intelligence is evolving rapidly. Our understanding of its uses and implications is evolving as well. This statement is intended to evolve to reflect best practices, our clients’ expectations, and emerging standards in our profession and fields.

Our position

We do not view the use of artificial intelligence as an exception, we view it as a responsibility.

At Riposte, we are committed to using artificial intelligence with:

• transparency
• rigor
• discernment
• and accountability

Always placing human intelligence at the center.