A brand designed to support local growth
CAE Capital is a nonprofit organization that provides financing solutions that complement those of traditional financial institutions. Specializing in bridge loans, its mission is to stimulate the economic vitality of local businesses.
Following a strategic planning exercise, CAE Capital entrusted Riposte with the mandate to evolve its brand identity and website in alignment with its new strategic directions. We proposed a more vibrant, dynamic, and professional brand territory that better reflects the organization’s mission and impact.
The website redesign aimed to modernize CAE Capital’s digital presence, strengthen its credibility, foster greater engagement from its target audiences, and enhance its online visibility. This initiative was part of a sustainable vision: by integrating the Yapla platform, CAE Capital now streamlines its business processes, centralizes its tools, and reduces costs associated with managing multiple technologies.
To bring the new brand to life and ensure consistency in its application, our mandate included the creation of various tools, stationery, and merchandise.