Case study
Familles de cœur
- Strategic counsel
- Awareness campaign
- Content creation
- Digital marketing
- Advisory support
Thanks to our partners
Pertinence Média
Boléan
Highlighting the People Who Change Lives Every Day.
Many children and teenagers need a stable, safe and caring environment. Yet the role of foster families remains largely misunderstood and is often surrounded by misconceptions.
Initiated by the C-28 cohort of the École d'entrepreneurship de Beauce, the Familles de cœur campaign was created to shine a light on the remarkable commitment of foster families and raise public awareness of their reality.
Riposte supported the initiative through strategic positioning, communications development, content creation and digital campaign deployment, helping bring greater visibility to a vital form of community engagement.
Behind Every Foster Family Is a Story of Trust.
Welcoming a young person into your home means much more than providing a place to stay. It means offering stability, guidance, care and the opportunity to build a brighter future.
Through authentic stories shared by foster families, youth and community stakeholders, Familles de cœur presents a human and inspiring perspective on foster care. The campaign helps challenge perceptions, foster understanding and encourage more people to learn about the important role foster families play in our communities.
