Operation Red Nose

• Branding exercise
• Strategic consulting in digital presence
• Design and drafting
• Web development

A Refreshed Identity, a Reimagined Experience

For 38 years, Operation Red Nose has promoted responsible behaviour to prevent impaired driving by offering a volunteer driver service and awareness activities. To celebrate its return to service in December 2021, Operation Red Nose called on Riposte to design its new website and revisit its brand image.

The new platform, integrated with Yapla, enables more efficient day-to-day management, simplifies volunteer registration, and offers geolocated navigation to better guide users toward available services.

On the branding side, Riposte refreshed the visual identity with a more modern, festive, and accessible approach—while keeping the iconic red-nosed reindeer. The result: a cohesive, engaging experience that truly reflects the organization’s unifying mission.