Case study
Observatoire québécois
sur la santé des femmes
et l’économie
- Strategic counsel
- Brand identity
- Web development
Making Women’s Health a Driver of Social and Economic Progress
The Observatoire québécois sur la santé des femmes et l’économie (OQSFE) was founded with a bold ambition: to bring together leaders from health, research, economics and the workplace around a shared vision. To support its launch, the organization needed a clear positioning, a credible brand identity and a digital presence capable of communicating the full scope of its mission to diverse audiences.
Riposte was mandated to develop the Observatory’s strategic positioning, brand identity and website. The objective was to establish women’s health as a strategic issue that extends beyond healthcare and directly influences social and economic development.
A New Equation
for Change
Women’s health is too often viewed solely as a healthcare issue. OQSFE promotes a broader perspective by demonstrating its impact on the labour market, organizational performance and collective prosperity. A new way of thinking about the equation.
