Viens danser

• Brand territory


• Strategic consulting


• Web development

• Member management
• Database management

A Nationwide Campaign to Spotlight Dance in Quebec

Riposte is proud to have led the “Viens danser” public campaign for the Réseau d’enseignement de la danse (RED). Anchored by the portal viensdanser.ca, the initiative connects Quebecers with recreational dance schools in their region. The campaign is built on a nationwide strategy that combines outdoor advertising with a multi-channel digital presence, encouraging the public to (re)discover dance and find a local school.

This campaign stems from a strategic consulting process led by Riposte, aimed at modernizing RED’s brand identity and strengthening its digital presence. The goal: to attract and retain recreational dance schools and instructors while highlighting the value of the network’s members.

The portal’s architecture and technology choices — particularly the database — were designed to automatically generate and update school profiles on the site. This approach significantly reduces manual tasks and ensures easier, more efficient long-term management for RED.