Viens danser

Promoting the vitality of Quebec’s recreational dance sector

Services

Services
Brand territory
Strategic consulting
Web development
Member management
Database management

Riposte is proud to sign the "Viens danser” (Ready to Dance?) campaign for the Réseau d’enseignement de la danse (RED). A new portal was created to connect audiences from all regions of Quebec with local recreational dance schools. The promotion is based on an advertising campaign and a multi-channel digital strategy inviting the public to visit the portal to discover dance and find a school nearby.

This campaign follows an overarching marketing strategy aimed at updating the RED’s brand image, providing the organization with a strong digital presence strategy to attract and retain schools and teachers in recreational dance in Quebec, and increasing the visibility of its members. The technological choice and the structure of the database were designed to easily fill in the information on the portal and to limit human actions to make the portal manageable for the RED.